// thinking out loud, on purpose.
There's no shortage of brands investing in social media. The problem is most of them are investing in the wrong thing.
Malaysian businesses have never been more active on social media. The problem is that active and effective are not the same thing.
Ask most people what branding is, and they'll point to a logo. A colour palette. Maybe a font. These things matter, but they're not the brand. They're the clothes it wears.
